Website Maintenance

Website Maintenance

Web design and development is an umbrella term that describes the process of creating a website.

Social Ghost provides high-quality & on-time website maintenance services to make sure your website stays current & updated at all times. Social Ghost will work behind the scene as your outsource partner and take care of the day-to-day maintenance of your website leaving you to more important tasks – like running your business the way only your know-how.

Web Maintenance Examples

To be done weekly

  1. Check that all of your pages are loading without errors
  2. Run a backup and make sure a previous version of your site is stored
  3. Make updates to website software and plugins
  4. Check that all of your forms are running properly
  5. Remove any spam comments from pages and posts
  6. Check your pages to see if there are any broken links
  7. Search for 404 errors and fix or redirect
  8. Write one or more blog posts to keep your community engaged and encourage SEO traffic.

To be done monthly

  1. Check the load speed of your website and ensure that nothing is bogging it down
  2. Review your security scans and make sure nothing is out of place
  3. Analyze website statistics from the previous month
  4. Check your blog to see if there are any articles that could be updated

To be done quarterly

  1. Review your website design and structure  – can be it improved?
  2. Check graphics and images – should anything be updated?
  3. Review SEO and meta titles and descriptions to ensure they are as effective as possible
  4. Test and tweak popups, forms, and calls to action
  5. Review your workload for efficiencies to see if anything can be automated
  6. Test your website on all devices and browsers to see if it displays correctly
  7. Review advertising and marketing campaigns to see if anything needs to be changed or updated.
  8. Restore a previous version of the website to check your backup health

To be done yearly

  1. Update any reference to the current year
  2. Review each page for content accuracy, grammar, typos, and relevancy
  3. Check any active email addresses and see if any are excessive and can be deleted
  4. Ensure that your website domain name is renewed
  5. Consider whether a website design update is due
  6. Review all of your top-performing blog articles and see if they can be updated with new content

Fully Website Maintenance

As you can see from our checklist, website maintenance should be a consistent part of your business. It grows on itself, and if not correctly implemented, can cause some serious problems and setbacks to your potential growth and business health.

Staying on top of website health takes awareness and organization. This is particularly the case for a large site with hundreds (or even thousands) of pages.

With the introduction of new tools to make website building easier, website sizes are growing each year. While it’s easy to add pages to most websites, it’s not as easy to keep all of your pages in a good state.

All that to say: keep on top of your website maintenance.

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